Sophie Guibaud

With 15+ years as a B2B fintech founder and operator, I advise fintech founders, bank executives, and boards on their growth strategy and execution.
I provide guidance on go-to-market approaches, pipeline development, deal-making, strategic partnerships, marketing, and team development.
My expertise spans digital banking, payments, BaaS, embedded finance, and B2B fintech solutions.

10+

Global Launches

15+ yrs

Fintech Experience

50+

Keynotes & podcasts

Sophie has probably provided me the best piece of advice I've ever received in my career.

Axel Hunter - Founder, Devin.no AI

Let's get introduced

I'm an advisor to Fintech Founders & Bank Execs and an Independent Non-Executive Director.

Over the past 15 years, I've built, scaled, and advised B2B fintech companies and banks globally. From launching neobanks to developing embedded finance solutions and co-founding a BaaS platform, my mission is to help B2B fintech founders and bank executives turn their ideas into successful businesses.


Key highlights of my journey:
- Co-founded Fiat Republic, a banking and payments platform, EMI-regulated in the UK and The Netherlands and a MSB in the US & Canada, raising $10M+ from Tier 1 VCs. - Launched 10+ BaaS, Neobanks & Embedded Finance solutions globally, including a digital bank in the UK. - Advised fintech founders and bank executives including YouTrip ($100M+ raised), SuperCharger, Zazu, and PayU.

How We Can Work Together

Fintech Advisory

With 15+ years in fintech, I help founders and bank execs accelerate growth. I support B2B fintech teams up to Series B and bank executives from ideation to launch.

Board Membership

I'm an experienced board member in fintech and financial institutions.

I offer strategic leadership, financial, tech, compliance, risk & governance expertise.

Speaking

I'm a passionate fintech speaker, sharing insights at global events.

With expertise in embedded finance, BaaS, and digital banking, I deliver engaging talks that inspire audiences.

The Embedded Finance Book (Wiley)

Embedded finance is revolutionizing financial services.

In "Embedded Finance" which we co-authored with Scarlett Sieber, we explore its growth, key players, real-world examples, and strategies for businesses.

This book offers insights for fintech founders, brand and bank executives eager to understand this trend.

What They Say About The Book

Speaking At Conferences

I'm a passionate fintech speaker and thought leader, sharing insights at events like Money20/20 and Finovate.

With expertise in embedded finance, BaaS, and digital banking, I deliver engaging talks that inspire and educate.

If you're seeking a knowledgeable speaker for your event, let's connect!

Media Features

The Founders' Peak, Point Zero Forum

FinStep Asia Podcast

Tech Tuesday Podcast

The Breakfast Show, 11:FS Podcast

Banking on Information Podcast

Get In Touch

If you’re building a fintech company, looking for guidance on scaling your business, or exploring new ways to innovate in finance, I’d love to hear from you. Let’s connect and explore how we can collaborate.